Alex Hoff | North Bay Dermatology
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North Bay Dermatology


UX/UI, User Research, Development

Project Type

Responsive, Wordpress

Development, Responsive, User Research, UX/UI
About This Project

North Bay Dermatology is a dermatology clinic in Petaluma, California, specializing in skin cancer diagnosis and treatment, medical dermatology, and cosmetic dermatology. The primary goal of this redesign was to update the look and feel while also updating the information provided on the site, which had last been updated in 2012; the secondary goal was to make the visual design more consistent with (albeit different from) their East Coast counterpart, Dermatology Associates of New Jersey.