Alex Hoff | Lake County Wine Alliance
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Lake County Wine Alliance


UX/UI, User Research, Development

Project Type

Responsive, Wordpress

Development, Other Projects, Responsive, User Research, UX/UI
About This Project

The Lake County Wine Alliance is a cooperative composed of Lake County wineries, winegrape growers, vineyard owners, related businesses, and community supporters. The redesigned site was launched in May 2017, just in time to promote the 2017 Lake County Wine Auction. Along with reinvigorating the visual design, the new version of the site has a vastly improved user experience, the result of extensive pre- and post-launch user testing.