Alex Hoff | Grammar Coach Checkout
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Grammar Coach Checkout

I redesigned the Grammar Coach login/sign-up and checkout flows to reduce user confusion and increase conversion to premium subscriptions.

Lead Product Designer


Project Type

UX/UI, User Research

Other Projects, Prototyping, Responsive, User Research, UX/UI
About This Project

Grammar Coach added a new payment system (Recurly) in late 2021, which required a new UI to support the checkout flow. Because the checkout flow also involved the sign up and login page, we decided to take the opportunity to redesign the page to be more intuitive and user-friendly—it had been one of the top user complaints since it launched in 2020, since there were some confusing elements that caused users with existing accounts to sign up for new ones.