Alex Hoff | Product Designer
16627
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Hi, I’m Alex.

With over a decade in the field, I thrive on complementing user experience with captivating aesthetics. I have a knack for striking the perfect balance between user and business requirements, resulting in practical and delightful solutions. My skillset includes prototyping, design systems, and crafting designs for complex, multi-platform applications. Read full bio →

Hi, I’m Alex.

I’m a product designer based in San Francisco.

With over a decade in the field, I thrive on complementing user experience with captivating aesthetics. I have a knack for striking the perfect balance between user and business requirements, resulting in practical and delightful solutions. My skillset includes prototyping, design systems, and crafting designs for complex, multi-platform applications. Read full bio →

Thesaurus.com Results Page Redesign

The redesigned results page, which showed marked improvement to overall usability and received positive user feedback, while also increasing ad revenue.

Philo FAST + Win-Back

FAST (free ad-supported television), coupled with the win-back flow for deactivated users, almost immediately increased account reactivations.

Grammar Coach Redesign

Grammar Coach 2.0 improved the user experience with a streamlined interface, more intuitive features, and enhanced functionality.

RSS Patient Care App

A tablet-based medical rounding app for nurse managers, designed to support UCDMC’s patient-first care philosophy.

Znaniya / Знания

A Russian language course specifically created for advanced non-native Russian speakers to practice their language skills.

More design projects.

Along with my extensive product design experience, I also have experience in visual and graphic design, including branding and logos, advertising, print, and presentations. In my freelance web design work, I’ve developed sites using WordPress, Drupal, and hand-coded HTML/CSS. Below is a sample of some of those projects.

Want to learn more?

If you’re in search of a product designer focused on creating clean and efficient experiences for your users, get in touch with me. I strive to design meaningful visual solutions that are paired with friendly interactions, and I believe that the end product should be something that people want to use, rather than have to use.