Alex Hoff | Results Page Redesign
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The results page redesign placed emphasis on utilizing typography to highlight the main feature of, its words, as well as improving accessibility.

Lead Product Designer


Project Type

UX/UI, Responsive, UX Writing

Product Design
About This Project is an online resource that provides synonyms and antonyms for words, helping users find alternative words with similar or opposite meanings. It had been many years since the site had undergone a thoughtful and meaningful redesign—it had been “reskinned” in 2020 as part of a hastily executed rebranding, but little time was devoted to improving the user experience, and the results page (then internally called the SERP, or search engine results page), the top revenue-generating page across all of’s products, had already been long overdue for improvement. The redesign, which my first project on returning to in 2023, was part of a full redesign of all of the company’s product offerings.