Alex Hoff | About
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About Me.

I’m a Northern California native, born in the Bay Area and raised in Davis. After living in Seattle for several years, I began my graduate studies at Academy of Art University in Web Design & New Media in Fall 2012, and moved to San Francisco shortly thereafter.

Design has been a lifelong passion for me; I taught myself to code and use Photoshop, and began designing websites during the early days of Geocities. Design, particularly user-centered design, is constantly changing and evolving, but the basic principles remain the same. My focus has always been on the user’s experience—the only thing that’s changed over the years is formalizing my skills. I’ve always been fascinated by people, particularly their motivations and commonalities, as well as how they interact with systems.

In my spare time, I’m a singer and songwriter—in fact, I have two albums, four singles, and one EP on iTunes and streaming. I also love to write and am a voracious reader, and somewhat relatedly, adore learning new languages—I have some amount of proficiency in Spanish, French, Italian, and Russian, and am currently attempting to learn Czech.

About Me.

I’m a Northern California native, born in the Bay Area and raised in Davis. After living in Seattle for several years, I began my graduate studies at Academy of Art University in Web Design & New Media in Fall 2012, and moved to San Francisco shortly thereafter.

Design has been a lifelong passion for me; I taught myself to code and use Photoshop, and began designing websites during the early days of Geocities. Design, particularly user-centered design, is constantly changing and evolving, but the basic principles remain the same. My focus has always been on the user’s experience—the only thing that’s changed over the years is formalizing my skills. I’ve always been fascinated by people, particularly their motivations and commonalities, as well as how they interact with systems.

Areas of Expertise.

VISUAL & UI DESIGN0%
UX & INTERACTION DESIGN0%
USER RESEARCH0%
FRONT-END DEVELOPMENT0%
CMS (WORDPRESS/DRUPAL)0%