Alex Hoff | About
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About Me.

I’m a Northern California native, born in the Bay Area and raised in Davis. After living in Seattle for several years during and after college, I moved to San Francisco in 2012 to pursue my Master of Fine Arts at Academy of Art University and pursue a career in design.

Design has been a lifelong passion for me; I taught myself to code and use Photoshop, and began designing websites during the early days of Geocities. Design, whether product or otherwise, is constantly changing and evolving, but the basic principles remain the same. My focus has always been on the user’s experience, always taking into consideration inclusion and accessibility, and placing a high value on ethical design.

About Me.

I’m a Northern California native, born in the Bay Area and raised in Davis. After living in Seattle for several years during and after college, I moved to San Francisco in 2012 to pursue my Master of Fine Arts at Academy of Art University and pursue a career in design.

Design has been a lifelong passion for me; I taught myself to code and use Photoshop, and began designing websites during the early days of Geocities. Design, whether product or otherwise, is constantly changing and evolving, but the basic principles remain the same. My focus has always been on the user’s experience, always taking into consideration inclusion and accessibility, and placing a high value on ethical design.